Prufloop News & Bloghttps://www.prufloop.com/news/News and articles from Prufloop.The last frontier: why we built for every pro and every assistanthttps://www.prufloop.com/news/the-last-frontier-every-pro-every-assistanthttps://www.prufloop.com/news/the-last-frontier-every-pro-every-assistantTue, 27 Oct 2026 12:00:00 +0000The hard parts of letting AI finish real-world work, and the design choices we made because of them.What does the user really want, and what can AI give them?https://www.prufloop.com/news/what-users-want-from-ai-assistantshttps://www.prufloop.com/news/what-users-want-from-ai-assistantsFri, 23 Oct 2026 12:00:00 +0000A $10 billion AI agent, a new booking service from ServiceTitan, and the plain answer to what people actually want when something breaks.What "done" means for a leaky pipehttps://www.prufloop.com/news/what-done-means-for-a-leaky-pipehttps://www.prufloop.com/news/what-done-means-for-a-leaky-pipeMon, 19 Oct 2026 12:00:00 +0000A ride app knows the trip is over when you get out of the car. A plumbing job needs more than that. Here's how we prove it.Why fixing a house is the hardest thing to automatehttps://www.prufloop.com/news/why-home-repair-is-the-hardest-to-automatehttps://www.prufloop.com/news/why-home-repair-is-the-hardest-to-automateThu, 15 Oct 2026 12:00:00 +0000AI can write a legal brief in a minute. It still can't send someone you can trust to fix your furnace. Here's why.Honesty and transparency at the centerhttps://www.prufloop.com/news/honesty-and-transparency-at-the-centerhttps://www.prufloop.com/news/honesty-and-transparency-at-the-centerSun, 11 Oct 2026 12:00:00 +0000When software picks who comes to your house, the rules it follows have to be out in the open.How we've been thinking about the leaphttps://www.prufloop.com/news/how-we-think-about-the-leaphttps://www.prufloop.com/news/how-we-think-about-the-leapWed, 07 Oct 2026 12:00:00 +0000The choices we made, the ones we threw out, and why we bet on finished jobs instead of leads.How AXE works: verify, expose, book, prove, payhttps://www.prufloop.com/news/how-axe-works-verify-expose-book-prove-payhttps://www.prufloop.com/news/how-axe-works-verify-expose-book-prove-paySat, 03 Oct 2026 12:00:00 +0000Five plain steps that let an AI assistant hire someone for you, and let you trust the result.SEO got you found. AXE gets it done.https://www.prufloop.com/news/seo-got-you-found-axe-gets-it-donehttps://www.prufloop.com/news/seo-got-you-found-axe-gets-it-doneTue, 29 Sep 2026 12:00:00 +0000For 25 years, businesses competed to be seen. The next contest is about who can actually be booked and finish the job.From found to done: a short history of looking for helphttps://www.prufloop.com/news/from-found-to-done-history-of-searchhttps://www.prufloop.com/news/from-found-to-done-history-of-searchThu, 24 Sep 2026 12:00:00 +0000Every new way of searching took one more step off our plate. The next one takes the last steps.