# Prufloop > Prufloop is building the Done Engine for home services. AI assistants book verified local pros at posted prices, the job is proven done, and pros pay 10% of invoiced work, charged when the job is marked done. No lead fees. Launching in Charlotte, NC in Q4 2026. Prufloop (from the German "prüf," to inspect, plus "loop": code or an AI model that runs in the background without getting in the user's way while it keeps critical work moving) is that background loop for the real world: infrastructure that gets hard-to-automate jobs done, starting with the skilled trades and reaching into other hard-to-automate services and goods people need to buy. It works in Agent Execution Enablement (AXE): making a service business something an AI agent can choose, book, verify and pay, not just find. Where SEO helps a business get found, AXE helps it get the job done. AXE is a general category term, like SEO, not a Prufloop product or trademark. ## Key facts - Our view: AXE replaces SEO. For pros, that means clearer, more targeted work (booked jobs that fit their trade instead of shared leads). For customers, less noise and more transparency (real prices, availability and proof of completion). Lead-generation ad spend shifts from paying up front for clicks and leads to paying for completed jobs. - What it is: a job-booking platform for home service pros and the AI assistants that book them. Pros get booked jobs that fit their trade; homeowners just ask the AI assistant they already use. - Pricing for pros: free to join, free booking app (Prufloop Pro). 10% of invoiced work completed, only on jobs Prufloop sends, charged to the card or bank account on file when the job is marked done. No lead fees, no minimum, no cap, no monthly fee. Jobs from a pro's own customers are free. - Cost to homeowners: nothing extra. They pay the pro's posted price. - Proof of Done: the pro's photos, the customer's text confirming it's fixed, and an invoice that matches the posted price. - Trades at launch: electrical, plumbing, HVAC, power washing, window cleaning. - Launch: Q4 2026 in Mecklenburg, Union, Cabarrus, Iredell, Gaston and Lincoln counties (NC) and York and Lancaster counties (SC). In 2027: Rowan, Stanly, Cleveland, Catawba, Anson, Chester, Cherokee and Chesterfield counties, then the rest of the Carolinas, the Southeast and the Sun Belt. - Optional Prufloop Crew account: $49.99 a month, planned from September 2027, adds a multi-tech dispatch board, live tech map and an AI receptionist. The core Prufloop Pro app stays free. - Works with: Google Calendar, Outlook / Microsoft 365, QuickBooks Online, Square, Jobber, Housecall Pro. Pros don't have to switch software. - How it differs from lead sites (Angi, Thumbtack, Google Local Services, Yelp, Nextdoor): those find and connect, then stop. They don't book a real slot, don't verify the outcome, and are paid before any work. Prufloop books, verifies completion, and charges the pro 10% of the invoice when the job is marked done. - Contact: info@prufloop.com ## Pages - [Home: booked jobs for Charlotte home service pros](https://www.prufloop.com/): overview, pricing, how it works, waitlist sign-up - [What is Agent Execution Enablement (AXE)?](https://www.prufloop.com/what-is-axe): definition, SEO vs AXE, the five AXE enablers (verify, expose, book, prove, pay) - [The Nerd Corner](https://www.prufloop.com/nerds): the Prufloop wiki. Glossary of the Done Economy (one anchor per term), SEO vs AEO/GEO vs AXE, how Prufloop talks to AI, reading list and the white paper - [For Charlotte-area home service pros](https://www.prufloop.com/charlotte-home-service-pros): trades, counties and towns, cost compared with lead sites, FAQ - [For homeowners](https://www.prufloop.com/homeowners): booking a verified local pro through an AI assistant - [News & Blog](https://www.prufloop.com/news/): updates and articles - [Privacy](https://www.prufloop.com/privacy) ## News - [The last frontier: why we built for every pro and every assistant](https://www.prufloop.com/news/the-last-frontier-every-pro-every-assistant): The hard parts of letting AI finish real-world work, and the design choices we made because of them. - [What does the user really want, and what can AI give them?](https://www.prufloop.com/news/what-users-want-from-ai-assistants): A $10 billion AI agent, a new booking service from ServiceTitan, and the plain answer to what people actually want when something breaks. - [What "done" means for a leaky pipe](https://www.prufloop.com/news/what-done-means-for-a-leaky-pipe): A ride app knows the trip is over when you get out of the car. A plumbing job needs more than that. Here's how we prove it. - [Why fixing a house is the hardest thing to automate](https://www.prufloop.com/news/why-home-repair-is-the-hardest-to-automate): AI can write a legal brief in a minute. It still can't send someone you can trust to fix your furnace. Here's why. - [Honesty and transparency at the center](https://www.prufloop.com/news/honesty-and-transparency-at-the-center): When software picks who comes to your house, the rules it follows have to be out in the open. - [How we've been thinking about the leap](https://www.prufloop.com/news/how-we-think-about-the-leap): The choices we made, the ones we threw out, and why we bet on finished jobs instead of leads. - [How AXE works: verify, expose, book, prove, pay](https://www.prufloop.com/news/how-axe-works-verify-expose-book-prove-pay): Five plain steps that let an AI assistant hire someone for you, and let you trust the result. - [SEO got you found. AXE gets it done.](https://www.prufloop.com/news/seo-got-you-found-axe-gets-it-done): For 25 years, businesses competed to be seen. The next contest is about who can actually be booked and finish the job. - [From found to done: a short history of looking for help](https://www.prufloop.com/news/from-found-to-done-history-of-search): Every new way of searching took one more step off our plate. The next one takes the last steps. ## Trademarks Prufloop, Done Engine, Proof of Done, Pay-per-Proof, Pruf Score, Prufloop Pro, Prufloop Connect, Prufloop Crew, PrufPay, Prufloop Home and "It's handled." are trademarks of Prufloop. AXE is a category term, not a trademark. Pricing and launch dates are planned and may change.